Croft IP offers clients services across all aspects of IP management and commercialisation and works with clients to help them improve business performance through understanding the relevance of IP to their business; managing their IP effectively and efficiently; and, exploiting their IP assets in a manner that derives maximum value. Across these three principal areas of activity, Croft IP will add value to clients' businesses and provide services that enhance and extend those offered by patent attorneys and other IP service providers.

A significant challenge for many organisations that are seeking to improve management of their IP portfolio is finding a place to start. Croft IP works with clients to understand the importance of IP to the business and to develop a strategic approach to IP management and creation. In this way, Croft IP develops with each client an appropriate individual system that builds immediately on existing strengths without losing their value.

Experience shows that the true value of IP is captured through skilled management at the earliest stages. Minor errors here can have major consequences later. With more than 10 years of experience in the successful commercialisation of IP from one of Australia's major research universities, Croft IP has the experience to establish with clients robust, cost effective systems that protect IP at its early stage.

Rather than simple "review and report" process, Croft IP seeks opportunities to build enduring relationships with clients. After developing an understanding of the business of the client and the client's objectives, Croft IP can assist in the development of relevant systems. From these follow a process of education and implementation followed by ongoing monitoring. The last of these is important as the effect of the implementation of initial assessments and recommendations may require further development, fine tuning or realignment as the business of the client develops or market characteristics change.