When constructing an IP commercialisation deal, whether as owner or acquirer, there is a need for a skilled advocate in the negotiation process. Croft IP is a dedicated technology transf er group, specialising and committed to moving IP deals forward.
Croft IP has the experience with corporations, individuals, universities, and governments to help clients achieve optimal deal structures and maximise returns.
Dealmaking is not simply about getting the most, the quickest. We believe that negotiation can be a co-operative activity. By accepting that all parties want to proceed, and that all are constrained by the market, deals form that are of genuine benefit to all participants. In this way, technology is brought to market effectively and sustainably.
Croft IP also recognises that deals and opportunities often change over time, and that this factor can be used to advantage. For instance, under-utilised IP can be licensed into markets that are not directly accessible by the owner. This practise has the simultaneous effect of increasing market penetration, while generating returns on the creators investment. At the same time, these licences create brand awareness while expanding business opportunities for both licensor and licensee.
We know that it is important to address all aspects of a deal to advance the interests of our clients./
We can adjust license territories, time spans, grant payments, royalties, and finance arrangements in a manner calculated to maximise the value of the transaction. Our back office management skills ensure your deal is monitored and evaluated continuously.